Jewellery Tips

A comprehensive guide on buying jewellery online

9 Dec , 2015  

Diamond Color

These days we prefer shopping online. Thanks to the internet penetration and the craze for smart phones!

Indian Shoppers have no second thought while buying online electronics gadgets, mobile phones, books, dresses or groceries. When it comes to Fine Jewellery shopping, many are hesitant or not very confident of whether to buy or not.

I thought what better way to help Jewellery Shoppers then to keep them informed on few key pointers they need to consider while making a conscious calculated jewellery purchase. Consider these simple tips to help you buy online jewellery without any hesitation:

  1. Look forward to start buying from renowned Brands or Well-known Brands. Brands that have been around for some time and have good credibility.
    • Most of the online stores have a good option to shortlist the collection for viewing based on the brands. Be selective with the brands and then browse through the designs.
  2. Be aware of what you are paying for. Look forward to the fine details of the jewellery when you have selected the design: Few Tips on what to look forward:
  • Metal Weight or Gold Weight (In Grams). This is the indicator on the amount of gold used to make the jewellery.
  • Gold Finesse Purity (22 Karat , 18 Karat, 14 Karat or 10 Karat). Pure Gold Jewellery is made using 22 Karat Gold. Generally Diamond Jewellery is made using 18 Karat Gold, to provide the required strength to hold the diamond pieces. These days the jewelers also provide the option to have Diamond Jewellery made using 22 Karat, 14 Karat or 10 Karat Gold.


*Note : Gold is alloyed with a number of metals to increase its strength and based on the percentage of the other metal used, the percentage of Gold used is reduced and thereby the gold finesse or karat reduces.

  • Diamond Quality and Weight: The Globally accepted standard for describing Diamonds are using the 4C’s of the Diamond. The 4 C’s are:
    • Diamond Color (Actually Means Lack of Color): The diamond color evaluation of most gem-quality diamonds is based on the absence of color.

Diamond Color

  • Diamond Clarity (Refers to the Absence of Inclusions and Blemishes)

Natural diamonds are the result of carbon exposed to tremendous heat and pressure deep in the earth. This process can result in a variety of internal characteristics called ‘inclusions‘ and external characteristics called ‘blemishes.’

Evaluating diamond clarity involves determining the number, size, relief, nature, and position of these characteristics, as well as how these affect the overall appearance of the stone. While no diamond is perfectly pure, the closer it comes, the higher its value.

Diamond ClarityThe Diamond Clarity Scale has 6 categories, some of which are divided, for a total of 11 specific grades.

 – Flawless (FL)
No inclusions and no blemishes visible under 10x magnification

– Internally Flawless (IF)
No inclusions visible under 10x magnification

– Very, Very Slightly Included (VVS1 and VVS2)
Inclusions so slight they are difficult for a skilled grader to see under 10x magnification

– Very Slightly Included (VS1 and VS2)
Inclusions are observed with effort under 10x magnification, but can be characterized as minor

– Slightly Included (SI1 and SI2)
Inclusions are noticeable under 10x magnification

– Included (I1, I2, and I3)
Inclusions are obvious under 10x magnification which may affect transparency and brilliance


  • A Diamond’s Cut (Refers the how well diamond’s facets interact with light.)Diamonds are renowned for their ability to transmit light and sparkle so intensely. Diamond’s cut grade is really about how well a diamond’s facets interact with light.
  • Diamond Cut
  • Diamond Carat Weight:  Diamond carat weight is the measurement of how much a diamond weighs. A metric “carat” is defined as 200 milligrams.
  • Diamond Carat Image Source and Credits: GIA. Original link:
    • Gold is naturally found in warm yellow color. Gold is chemically treated to produce a range of colors. Commonly the Gold Colors used in Jewellery are White, Rose/ Pink, Green, Grey and Black. These color variations are achieved by mixing (alloying) pure gold with other metal as below:
      • White Gold: Is produced by alloying pure gold with white metals like nickel, palladium and zinc to pure gold
      • Rose Gold: Rose gold is obtained by treating gold with copper alloy. This is also known as pink gold or red gold and is widely used for specialized jewelry.
      • Green Gold: Green gold is obtained by adding a combination of silver palladium & copper
      • Grey Gold: Grey Gold is obtained by adding Silver, Manganese and Copper in specific ratios to the gold
      • Black Gold: Controlled oxidation of 18k yellow gold containing chromium or cobalt can be used to yield black gold.

 3. Check if the Precious Jewellery is accompanied with Authenticity Certificate. Authenticity Certificate reflects the details of the Gold and Diamonds used in making the Jewellery. You may prefer the authenticity certificate issued by third party certification agency.  Sample Certificate can be found at:

Check for BIS Hallmark Stamp for Pure 22 Karat Gold Jewellery. BIS Hallmark is a purity certification of gold articles in accordance with Indian Standard specifications.

4. Check the Return Policies. Most of the online stores offers return policy. The return policy gives further confidence of your flexibility to return in case the Jewellery does not meet your expectation.

5. Ensure the the jewellery is shipped with valid tax invoice. Generally online shipments are shipped with a valid tax invoice.

All said and done, trust the online store(s) who cater to collections from multiple brands. Also, never get carried away with the price or the percentage of discounts offered. If you witness huge difference in the pricing then be cautious. We will soon have a blog around the pricing matrix (funda) followed by the jewelers.

Hope i have helped clear a lot of uncertainty and helped you look forward to buy precious jewellery without fear. The flexibility, collections and the pleasure of buying from the comfort of your home can never be matched with the offline store.

For any other clarification, please reach out to our support team. They will be happy to help! Shop quality jewellery from trusted brand all over India at Happy Shopping!

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Press Release

The Purple Revolution

4 Jun , 2015  

The Purple Revolution (or #PurpleRevolution)

Change is imminent. As a company, we are approaching our 3rd year anniversary and a lot has been changed ever since the inception of the brand called DiamondGifter. We have moved on from selling all kinds of jewellery to only certified fine jewellery. It has been an year already since we became specialized, and we are still confident about what we do here.

And this time, we are taking our brand to a level above. We call it Purple Revolution.

Why purple?

Our team has been researching on improving the visual aesthetics of the store and give it a more appealing look. Also, as a brand, we were looking at giving our identity a little make over here and there. We all agreed on one thing, the purple color appealed more to us and to the people we opened up. We started working on the make over a little over 3 months back and pilot mode was on last month. It took some tremendous hard work from our designing and technical team to make #PurpleRevolution come live. And today, we are standing and announcing it! Check out a brand new experience of our store at

In the coming months, we hope to see a lot of positive changes to our brand awareness campaigns. We will be rolling out a few good new advertising campaigns and marketing events.

Thank you for all the support given so far, and we truly appreciate each and every support extended.

– Team

Purple Revolution


Press Release

We support a free and open Internet!

11 Apr , 2015  

More than any other invention of our times, the Internet has unlocked possibilities we could just barely imagine a generation ago. As an internet start-up, we feel it is really important to protect the internet from being taken away. Please follow the article if you are unaware of the issue, and do support by the means mentioned in the article. Let us stand for internet! ‪#‎IndiaWantsNetNeutrality‬ ‪#‎FreeInternet‬

Announcement,Press Release

Official Announcement. We got fresh brains on board!

17 Feb , 2015  

Greetings People,

Hope the new year is shaping well and keeping you happy & healthy !!

It’s been 2 years after we seeded the idea and started off our dream project Two years have been fantastic and the learning’s has been immense. Believe us or not, in the last two years we have learnt more than what we have learnt in our entire professional career :). It was not easy. We were turned down. We were not given a face value, We did work as a delivery guy to CEO. But we believed in what we do and that kept us moving. We have streamlined our products with focus on only Fine Jewellery and Luxury Watches.

We served great customers, we added great brands, we won an award for best startup and the best that could happen was two great buddies have joined us in our journey – Paul Pereira and Sunand Kombilath. Paul & Sunand are going to take equal responsibility from us from now.

Paul Pereira and Sunand Kombilath are great individuals who share the same passion as we do of being entrepreneurs. They are the co-founders of (An online store with focus of bringing online products manufactured by small & Medium Enterprises).

Paul has immense experience across various industries and his skills will be a great addition in shaping and helping us drive Diamondgifter to greater heights. Sunand is a hard core coder – A great guy who loves scripting and doesn’t mind un-learning & re-learning new systems/languages to make things happen.

At one of the lunch events. From left, Paul, Sunand, Abraham, Surag and Anjana

We take this opportunity to WELCOME Paul and Sunand to the awesome Diamondgifter family. We are excited to have you guys joining us and look forward to your energy, passion & commitment to make Diamondgifter the best online shopping destination for fine jewellery.

Stay Awesome and Best Wishes !!

Surag Paramban & Abraham K C

To know more about Paul & Sunand:
Paul Pereira –
Sunand Kombilath –

Press Release Wins “HOT100 Technology Startup” Award

17 Dec , 2014  



Mumbai Maharashtra, December 12, 2014: The first edition of Hot100 Awards, a national race for grace showcasing the best technology start-ups in consumer internet, B2B and SMAC (Social,Mobile,Analytics,Cloud) today announces its 2014 Hot100 Award winners.

Embodying disruptive technologies with excellence and producing breakthrough work in the technology space, the honorees celebrated evening Hot100 Awards ceremony at Orchid Ecotel in Mumbai.
Anoop Mathur, President, CORE say’s “We are excited for the winners as it is such a great time for Indian startups to scale and advance. I congratulate on winning the elite tag of being Hot100. We had 60 days of campaigning with 19975 votes and 26 Jury members to select the winners, who truly deserve the badge of honour”

Winners for the 2014 edition of the Hot100 awards are selected from a pool of hundreds from across India by the eminent Jury. Selection is made based democratic online voting basis their technological innovation, team strength, opportunity size, and product value proposition. The Hot100 Awards measures business achievement across the board, championing innovation, enterprise and the people behind the start-ups. The Hot100 Awards are conceptualized by CORE – Centre of Recognition & Excellence. Start-ups, the discovered Hot100 superheroes had the opportunity to engage with Investors, CIOs – Chief Information Officers (the technology experts), Service Providers like lawyers, patent attorneys & finally the media and press during the celebration evening with over 200+ delegates.

Founded on July 2012, DiamondGifter has significantly contributed in improving the way customers shop jewellery online. Diamondgifter is a specialized market enabler bringing together renowned
fine jewellery brands to showcase and sell online to customers with no geographical limitation. With stringent vendor onboarding process, quality controls and vendor orientation program, DiamondGifter ensure that only authenticated and certified products are showcased and sold on the platform. Diamondgifter also provides the customer the option to customize their jewellery.

The Hot100 Awards 2014 are supported by presenting partner Netmagic, associate partners Microsoft Ventures and Amazon Web Services and knowledge partner KPMG.

The Hot100 Awards showcase what technology start-ups have done to advance the computing potential of their applications and technology so that it can be used to drive better efficiency and productivity as well as the outcomes and performance of an organization! Submissions are evaluated based on the stringent guideline set out by awards program criteria. Sanjay Mehta Jury Member, Angel Investor & Technology Evangelist says “Hot100 winners are potential hidden opportunities for investment. It was tough competition & as jury it was a challenge to pick winners. Angel Investor confidence has been steadily rising in India, Hot100 winner list reflects an accelerated pace of growth for technology startups.” Having discovered countless successful technology companies, these jury have the expertise to objectively evaluate the submitted online entry to choose the top companies, teams, executives and products from among the submissions.

Surag Paramban, Co-founder of say’s “We are proud to win this honor title of Hot100. It showcases our continuous excellence in technology innovation. It is the recognition for our hard work and efforts to build a scalable company.”

For further information about Hot100 Awards – Visit

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Jewellery Tips

Here is how to measure Bangle size!

20 Oct , 2014  

Measuring a bangle size is quite easy. The Inner Diameter of the Bangle is measured to determine the size of the Bangle. Refer the below pic to recap the concept of Diameter


Bangle Size is measured in Inches. Each Inch is divided into 16 parts and then the size is determined as per the marking shown in the scale below.


To provide better understanding, lets take the above example. The Bangle is placed with one end of the Inner bangle at the O inch Mark and the marking coinciding the other Inner end of the bangle is considered for the size. In the example below the size of the Bangle is 2.4

Use a Good fitting Bangle to measure your Bangle Size. If you need any further assistance, dont hesitate to drop a note.

Okay, now let’s think that you don’t have a bangle to measure! In that case, lets try a work around

Measuring Your Hand

This can be used to find your bangle size, but needs to be done carefully for an accurate result.You will need a flexible measuring tape or a piece of string and a ruler.

Bring your fingers together and thumb across the palm as if you were about to put on a bangle. Measure your hand with a string or tape around the widest part of your hand. Note the circumference of your hand. If you used a string measure it against a ruler. Compare your hand circumference size with the bangle circumference in the above chart to determine your bangle size.

Note: This is not an accurate method, and size may vary on a higher side. If the hand circumference measurement falls between 2 sizes then go with the larger bangle size.



Customer Feedback- Zodiac Sign Diamond Pendant

5 Aug , 2014  

Date: Monday, July 07, 2014 5:07 PM: Email feedback from Customer. Product: Zodiac sign diamond pendant

“Hi Team, YOU’VE DONE IT!!!
I received my pendant this Morning – it’s AWESOME.
THANK YOU VERY MUCH for keep trying and don’t give up on me.
Wish you all the best in your life and best of luck in your business.
Elena A. – Australia”
Product link:

diamondgifter review

diamondgifter review





Customer Feedback- Sector watch R3253111015

31 Jul , 2014  

Customer Feedback: ” Here it is! my sector watch came just in time and it was well packed. Thank you so much for accepting my request or changing my order..everything was so quick!
– Amandep “

Customer Feedback

Thank you so much for all the feedback and we love it!. It encourages us to do more!!

Team DiamondGifter


We are now in

10 Mar , 2014  



As a cross platform price comparison tool, we thought it is a best place to showcase our amazing product lineup. From today you can see our products in We are thankful to Junglee team for featuring us for 7 days continuously!

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Happy Women’s Day!

8 Mar , 2014  

— You have everything in you and
that’s the reason why the world is
Celebrating you!! —


Happy International Women’s Day!